Pet Food, Supplies, and accessories delivery app
Designed & implemented Pet Supply Delivery App
Problem Statement
Pet owners often face challenges in finding and purchasing pet supplies conveniently. Challenges include limited product availability in stores, a lack of awareness about specific dietary and care requirements, and a complicated shopping experience due to poor online product categorization and insufficient personalized recommendations. Additionally, pet owners frequently miss opportunities to connect with other enthusiasts, resulting in inadequate community support for effective pet care.
Goals
Simplify the shopping experience with an intuitive user interface, organized product categories, and personalized recommendations.
Ensure timely delivery and reliable service.
Enhance product accessibility by curating a diverse range of supplies including food, care items, and toys.
Provide educational resources through a Learning Center featuring articles, videos, and guides on small animal care and nutrition.
Foster community engagement by creating a platform for users to connect, share experiences, and access user reviews and ratings for informed purchasing.
Streamline the checkout process to ensure a fast, secure, and easy payment experience, reducing cart abandonment rates.
Business Challenges
High competition in the e-commerce space for pet supplies.
Establishing trust and reliability in delivery services.
Retaining customers in a market with many alternatives.
Balancing cost with quality of service and product offerings.
User Research
Surveys
Conducted online surveys targeting pet owners through platforms like social media, pet forums, and email lists.
Some Interview Questions
How often do you purchase pet supplies online?
What factors influence your purchasing decisions (e.g., price, delivery speed, product variety)?
What challenges do you face when shopping for pet supplies?
How important is it for you to receive personalized recommendations for products?
Interviews
Conducted one-on-one interviews (via video calls or in-person) with a diverse group of pet owners to gather qualitative insights.
Key discussion points
Experiences with existing pet supply services.
Specific needs related to their pets (e.g., dietary restrictions, grooming needs).
Preferences for delivery options and product information.
Key Findings
Desire for Convenience and Speed in Delivery
Finding: 85% of respondents indicated that fast delivery is a top priority when ordering pet supplies. Many expressed frustration with longer
delivery times and preferred options that offer same-day or next-day delivery.
Implication: The app should emphasize quick delivery options and possibly a subscription model for regular deliveries.
Importance of Product Variety and Quality
Finding: 75% of users noted that a wide range of products is crucial for their shopping experience. Users want to see multiple brands and types of products, especially for food and health supplies.
Implication: The app should feature a diverse product catalog and highlight premium quality brands.
Need for Information on Pet Care and Product Usage
Finding: 70% of respondents expressed a desire for educational content related to pet care, including product usage guides, training tips, and health advice.
Implication: The app could incorporate a blog or resource section with articles, videos, and tips to engage users and provide value beyond just shopping.
Competitor Analysis
Competitor Insights
Chewy
Pros: Strong focus on pet products with features like personalized recommendations and subscription services. Known for excellent customer service and fast delivery.
Cons: May have higher prices than other platforms for certain products.
Amazon
Pros: Offers a vast selection of products and the fastest delivery times due to its extensive logistics network.
Cons: Lacks personalization for pet needs; the shopping experience can be overwhelming due to an extensive range of unrelated products.
Petco
PetSmart
Pros: PetSmart offers a combination of physical and online shopping experiences and has services like grooming and training.
Cons: Online shopping experience can be cumbersome, and they do not offer subscription services.
User Persona
Sarah Thompson
Bio
Age: 32 | Profession: Marketing Manager | Location: Urban area
Personality: Tech-savvy, Busy Professional, Quality conscious
Pet
Golden Retriever | Name: Max
Quote
“I love Max, but my work keeps me so busy that I often forget to stock up on his food and toys. I need an easy way to get what he needs without spending too much time shopping.”
Goals
Quick and reliable delivery of pet supplies to minimize time spent on shopping.
Wants to receive reminders for reordering essential items.
Interested in premium quality products for her pet.
Furstrations
Limited time to shop due to a busy work schedule.
Often forgets to reorder pet food and supplies, leading to last-minute purchases.
Finds it challenging to compare products and read reviews quickly.
Mike Johnson
Bio
Age: 25 | Profession: College Student | Location: Sub-urban area
Personality: Tech-savvy, Budget conscious, New Pet Owner
Pet
6-month-old kitten | Name: Whiskers
Quote
“I just got Whiskers, and I want to make sure I’m giving her the best care possible. But with so many options out there, I often feel lost when trying to shop for her.”
Goals
Learning about proper pet care and finding the right products for his kitten.
Wants to access resources that help him understand his pet’s needs.
Interested in affordable yet quality products.
Furstrations
Overwhelmed by the variety of products available and unsure which brands to trust.
Confused about the nutritional needs of his kitten and what to buy.
Has difficulty navigating existing pet supply websites due to information overload.
User Journey Mapping
Sarah Thompson
Goal:
Quick and reliable delivery of pet supplies to minimize time spent on shopping
Mike Johnson
Goal:
Learning about proper pet care and finding the right products for his kitten.
Information Architecture
User Flow
Wireframes
Solution
Hi-Fi Screens
